1881 Vintage Line launch to include “old Jackrabbit” for limited time

South Dakota State University announced today that it will launch 1881 Vintage, an apparel and merchandise line designed to sell nostalgic and retro styles representing the university. Part of the launch will include select items with the “old Jackrabbit” to be sold through December or while supplies last.

“South Dakota State has a rich history and tradition that connects so many people throughout the state and beyond,” said Mike Lockrem, the director of University Marketing and Communications. “The opportunity to launch a new line of clothing to capture that history while incorporating it with the previous Jackrabbit is something our fans, students, faculty and staff will appreciate.”

All items within the 1881 Vintage line will be sold through the University Bookstore located in the University Student Union on campus, at Jack and Charlie’s in the Sioux Falls Empire Mall or online at www.jackrabbitcentral.com. Items will become available Sept. 1.

The return of the previous Jackrabbit is to celebrate the upcoming 10-year anniversary of the university’s current Jackrabbit logo. The new logo launched in February 2008.

“Being a Jackrabbit is something that carries significant meaning to our alumni, students, university staff and many others,” Lockrem said. “This is a very unique opportunity to recognize that tradition and heritage through our old mark and celebrate 10 years with the more recent Jackrabbit logo that has become so symbolic of our university.”

Items within vintage line include shirts, hats and sweatshirts.


About South Dakota State University
Founded in 1881, South Dakota State University is the state’s Morrill Act land-grant institution as well as its largest, most comprehensive school of higher education. SDSU confers degrees from six different colleges representing more than 200 majors, minors and specializations. The institution also offers 36 master’s degree programs, 15 Ph.D. and two professional programs.

The work of the university is carried out on a residential campus in Brookings, at sites in Sioux Falls, Pierre and Rapid City, and through Extension offices and Agricultural Experiment Station research sites across the state.